Live Ecommerce Webinars – Digital Commerce 360

Revolutionizing ecommerce: How generative AI is transforming online business

Megan Veltman — Mon, 22 May 2023 22:05:50 +0000

There’s massive hype around AI systems like ChatGPT that create astonishingly human-like text. But here’s the thing: There’s real steak under that sizzle. These generative AI systems are being put to use today by online retailers, wholesalers, distributors and manufacturers to boost sales, improve merchandising and accelerate marketing campaigns. In this webinar, experts in AI and ecommerce will do a deep dive and explain AI opportunities in the following areas of your online business:

Product Design and Generation
Customer Experience Personalization
Virtual Try-On and Augmented Reality (AR)
Automation of Content Generation
Visual Search and Product Discovery
Interactive Chatbots, Customer Support and Virtual Assistants
Demand Forecasting and Inventory Management:
Fraud Detection and Security
Dynamic Pricing to Maximize Revenues

Sponsored by:

The post Revolutionizing ecommerce: How generative AI is transforming online business appeared first on Digital Commerce 360.

Take the Power of Search Into Your Own Hands

Winnie Lee — Mon, 15 May 2023 16:23:36 +0000

In the webinar “Take the Power of Search into Your Own Hands,” Kendra Guersoy, Sr. Solutions Consultant at Bloomreach, and Emily Snyder, Sr. Director of Merchandise Planning at Mejuri, will discuss strategies and techniques for businesses to maximize the potential of their search engine. They will share top tips and tricks on utilizing search to build customer loyalty and drive revenue growth, covering topics such as search engine algorithms, recommendation optimization, and curating exceptional customer experiences. Attendees can gain valuable insights to take control of their search strategies and propel their brands to success.

ALL attendees will receive a 2022 Digital Commerce 360 research report — the 2022 Leading Vendors to the Top 1000 Retailers (a $399 value). Note, only retailers, consumer brands, manufacturers and distributors are eligible for the complimentary report and subject to approval.

Sponsored by:

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Can AI be a conversion savior for imagery?

Winnie Lee — Wed, 19 Apr 2023 20:54:24 +0000

We all know the expression, a picture’s worth a thousand words. How many is artificial intelligence worth? Add AI to your image mix and see how it can help unearth the visual preferences of target audiences.

Digital Commerce 360 and Vizit will join forces for an interactive discussion. They will begin by highlighting consumer survey research around imagery including its importance to the online shopper and its ability to impact the all-important conversion numbers.

Vizit will also share case studies that showcase how optimized product images enhance both the customer experience and the bottom line on one’s own website and online marketplaces.

Whether you are a retailer or a brand, understanding the critical role of imagery and the power of AI is a discussion you won’t want to miss.

Takeaways will include:

– Customer expectations around product imagery and the role visuals play in the ecommerce journey
– Why traditional audience research methods don’t work in today’s ecommerce landscape
– The benefits AI platforms can bring to your traffic, sales, and conversions
– How brands and retailers apply AI-based predictive analytics into their creative process

Sponsored by:

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Merchants & Consumers Weigh in: The 2023 Chargeback Field Report

Winnie Lee — Fri, 31 Mar 2023 17:28:19 +0000

In this webinar, we’ll discuss the findings from the 2023 Chargeback Field Report, which offers retailers, FIs, consumers and other stakeholders a look at the current state of chargebacks. A cooperative effort by Chargebacks911® and Digital Commerce 360®, this study provides a snapshot of current fraud trends and highlights key pain points for eCommerce merchants and retailers in general, and also gathers qualitative data from consumers to gain perspective on how customers address transaction disputes and help identify any misconceptions or misunderstandings between merchants and consumers when it comes to chargebacks.

Learning Objectives:

What fraudulent activities are top of mind for merchants in 2023
The current state of chargebacks on card-not-present transactions
Different avenues of approach and various solutions for preventing and fighting illegitimate chargebacks

Sponsored by:

The post Merchants & Consumers Weigh in: The 2023 Chargeback Field Report appeared first on Digital Commerce 360.

Why online shoppers buy (or don’t) in 5 key categories

Megan Veltman — Wed, 22 Mar 2023 22:12:44 +0000

The way consumers research and purchase online is changing rapidly as shoppers deal with stubbornly high inflation, fears of a recession and the easing of the pandemic. This cloud of uncertainty is impacting consumer behavior differently depending on what they’re buying.

In this webinar, two organizations with in-depth data about ecommerce and shopper buying patterns will reveal how online shopping is evolving in five categories: apparel & sportswear, food & beverage, beauty & cosmetics, electronics and home & garden. And they’ll offer advice on how retailers and brands can respond to these shifts to maximize sales and profits.

Sponsored by:

The post Why online shoppers buy (or don’t) in 5 key categories appeared first on Digital Commerce 360.

Automating Shipping Workflows for Next Generation Multi-Vendor Marketplaces

Megan Veltman — Wed, 01 Mar 2023 15:44:31 +0000

Marketplaces are forced to focus on profitability as growth slows amid a challenging global economic environment. At the same time, shopper expectations are ever increasing regarding shipping and delivery. Marketplaces remain critical for sellers, where flexibility and streamlining of operations must be at the forefront of their growth strategy.

Join us on the day to hear about:

Key trends from 2022
The future for curated marketplaces
Opportunities and how to leverage them

Save your seat to learn how to evolve your 2023 strategies and scale your marketplace operations.

Steppingstones to B2B ecommerce excellence

Megan Veltman — Thu, 16 Feb 2023 16:39:23 +0000

Operating a B2B ecommerce site doesn’t even qualify as table stakes in today’s post-pandemic world. Business customers expect suppliers to solve their problems and to offer a full array of digital services that help them get their jobs done more efficiently and the B2B companies lapping their competitors are also marketing their services effectively through the full array of digital channels, including search, social media, ads on major marketplaces, text messaging and more. But achieving excellence in ecommerce is easier said than done. To achieve true excellence B2B organizations of all sizes need a roadmap and guideposts to aid in the journey. The content of this webinar provides attendees with just that.

Key takeaways:

Learn how to scale from operating a conventional ecommerce site to becoming a flexible, can-do digital leader.
Learn best practices to build the digital user experience your customers expect.
Hear from top thought leaders on how to build a digital technology base right for your organization.
Learn how to create and sustain a digital commerce strategy that includes all internal and external stakeholders.

Sponsored by:

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The first e-commerce recession: What happened in 2022 and how do we return to growth?

Megan Veltman — Thu, 05 Jan 2023 16:14:37 +0000

With expanding access to technology and efficiencies connecting consumers with products delivered sometimes within hours, e-commerce has traditionally been a recession-proof industry. But after years of continuous growth capped by a Covid-fueled acceleration, signs suggest that many businesses will find themselves seeing red when the 2022 books are closed.

Meanwhile, 2023 will present the industry with many of the same challenges it faced in 2022, including: political instability, the return of offline shopping, supply chain disruptions and economic concerns. So what can we learn from 2022 to help better prepare for the year ahead?

Join Grips and a panel of experts to look at the e-commerce performance of 2022 and discuss what 2023 has in store. Tune in to our webinar to see how your e-commerce business can:

Dig into the consumer trends that defined 2022 and their impact on e-commerce
Highlight category leaders and KPIs to benchmark against
Identify evolving categories and product trends to stay relevant
Understand marketing channels that will help drive transactions and revenue

Sponsored by:

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A B2B Playbook to Headless Commerce Without the B.S.

Megan Veltman — Tue, 03 Jan 2023 20:20:18 +0000

Following in the footsteps of the retail industry, headless commerce is the biggest buzzword across the B2B digital commerce market right now. In 2023, more headless commerce projects will kick off than ever before. Many B2B companies are asking themselves the question, “What the heck is headless commerce and should we design a headless tech stack for our business?”

In this webinar, we will answer that question with minimal buzzwords, while also shedding light on the following:

When headless commerce projects are really successful among B2B companies.
When headless commerce projects are a complete failure among B2B companies.
What the most common real-life B2B headless commerce architectures look like.
How to evaluate which architecture is right for your business to boost profit margins.

Sponsored by:

The post A B2B Playbook to Headless Commerce Without the B.S. appeared first on Digital Commerce 360.

Rapid eCommerce Growth, Inventory Not Required – Lessons from Canada’s Largest Book & Gift Retailer

Winnie Lee — Tue, 18 Oct 2022 15:49:36 +0000

Indigo, Canada’s largest book & gift retailer knows that speed matters. They cracked the code to acquire new customers by selling viral products during peak demand. Most importantly, offering them weeks ahead of the competition.

On this webinar, Conner Macleod, Indigo’s Director of Dropship and Marketplace, will share how they were able to onboard and sell over 150 new brands and 10,000+ SKUs in 3 months time.

Use future inventory models to sell viral product without inventory risk
Build the core capabilities to onboard new brands in <15 hours
Understand the roles and responsibilities needed for rapid merchandising
Identify viral trends early on TikTok, Instagram and more

Sponsored by:

The post Rapid eCommerce Growth, Inventory Not Required – Lessons from Canada’s Largest Book & Gift Retailer appeared first on Digital Commerce 360.